Alice Fitch

Alice Fitch is an expert in fashion wholesale with 12 years experience successfully growing fashion labels across Australia and internationally.

With a proven track record of driving revenue and profit growth for her labels, Alice is harnessing the power of technology to make life better for fashion retailers in Australia.

Founding Whola in 2019, Alice is currently CEO of this online fashion wholesale platform that is proving transformative for retailers in the industry. During 10 years as founder at Alice in La-La Fashion Agency, Alice saw the stress buyers were under and the unnecessary amount of work involved to complete wholesale purchases, prompting her to launch Whola.

Whola launched in late 2019 to acclaim from pilot users, and has grown to service 4000 retailers around Australia and internationally. Whola is experiencing double digit growth every month as buyers embrace the platform and this streamlined way of doing business.

Alice’s mission at Whola is to make life better for retailers and Whola is currently doing that by making their store instantly relevant to their target market. 

With exciting developments coming in AI and machine learning, Whola is a game changer for fashion retailers. 

Awards:

In Daily 40 Under 40 2021

Winnovation - Winner, Technology Category 2021

Finalist - ORIAS, Best B2B Online Retailer 2022