As the advertising landscape continues to evolve, marketing leaders must embrace cutting-edge technologies to stay ahead. Presented by Microsoft Advertising, in partnership with InMobi, this workshop celebrates the untapped potential of generative AI. You will gain insight into Generative AI’s role in revolutionizing marketing campaigns, streamlining creative processes, unlocking productivity and driving business growth. Join us for an immersive, 1-hour experience with Copilot, Microsoft’s AI-powered interface, and hear directly from Microsoft Advertising leaders and subject matter experts as they share a deep dive into how you can use generative AI to unlock the future of marketing. 

What to expect from the session:

• Discover how generative AI is transforming the future of work
• Copilot demos showcasing how generative AI can empower marketing leaders to achieve more
• Demonstration and presentation on efficient and inclusive prompt engineering.
• Hands-on prompt engineering with Copilot

Not just the product, the customer is at the core of everything, including the process of doing business.  
In this session, Sinch will share the five pillars to abide by when you put the customer at the 
heart of your business.

Without attention, ads cannot have an emotional impact, and without emotion, marketers are unlikely to build brands for the long term.
Cheaper CPM’s may increase your impressions, and you may be reaching high “viewability” goals, but this reach is not effective unless your ad has really been noticed by the consumer. 

Learn more about Attention research done by the globally renowned scientist Dr. Karen Nelson-Field, and then dive straight into a Creative Inspiration session by Spotify.

One of the oldest devices in our homes is undergoing a transformation. As TVs become smarter & more connected, Indians are finding new ways to consume their favorite content. This is opening up new opportunities for brands to create more meaningful experiences for their audience. Discover more such insights about the CTV landscape in India and learn more about deterministic metrics that can help change the way we CTV.

The media landscape is undergoing significant changes and content consumption is splintering. The excitement around generative Artificial Intelligence (AI) and its capabilities will continue to bring with it a plethora of concerns and challenges for the modern-day advertisers. When media investments are on the line, it becomes imperative for advertisers to understand the importance of media quality, real-time data and leverage AI models to optimize campaign performance and drive ROI.
With DoubleVerify’s acquisition of Scibids, a global leader in AI-powered digital campaign optimization, advertisers are empowered with unparalleled insights and control over their advertising performance. Working with DV Scibids not only delivers tangible outcomes but also increases attention levels, improves operational efficiency, and reduces manual lift.
Discover the power of AI when paired with attention metrics and how programmatic advertisers can now have advanced optimization capabilities to improve KPIs.

Does it matter if people remember our brand, attach an emotion to it or assimilate its values into their lives? The fragmentation and decentralization of both marketing and attention make brand experience (not just product and service experience) an essential ingredient in the marketing mix. A conversation about how we create them and how we ensure consistency of experience—and thus memories—at scale.

Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies. Use the iMedia app to prefix your meetings and make the most of your time.

47% of brands in India integrate influencer marketing activities into their marketing strategies, however, only 4% of them receive positive ROI. 

 In this talk, you will receive the latest key takeaways from the DRIM platform data set (250k influencers globally and over 100k from India) on three crucial factors to receive positive ROI from influencer marketing activities.  

1. Points to keep in mind while choosing influencers and answer on “How to”
2. UGC VS TVC - what works for different types of brands and scenarios
3. Budgeting and scaling the campaign, as well  ROAS standards in different categories.  

The talk will contain several success stories and case studies supported by data and detailed analysis that marketing managers can apply right away. 

The data will be taken from the DRIM flagship analytical tool and it is a sneak peek into the annual research on ‘5 Influencer marketing in 2025: 5 trend predictions to look out for’. The study contains the research and overview of over 50 brands, including market leaders such as Domino's Pizza, McDonald’s, Fresh To Home, Amazon and many more.