Carry over your previous day's conversations or meet new people over some nutritious breakfast that will set you up for the day. Use the iMedia app to prefix your meetings and make the most of your time.
9:30AM - 10:10AM
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Keynote Panel: Marketers as Drivers of Growth: How can CMOs increase their effectiveness within the organisation to power growth and increase revenue?
The last 18 months has been a time, where businesses have relied heavily on their marketing teams to bring growth and sustenance. Marketers in turn have risen to the challenge by enabling omnichannel business models, building multichannel marketing driven by new consumer behaviors, creating speedy insights by data and intelligence analysis to build better growth models, and maximizing ROI through precision marketing and measurement. How have marketers been able to manage all this and more? Let’s hear from marketers who have accomplished all this and much more.
Today, more that 50% of online revenue is driven by search engines. But for most brands, SEO/organic traffic is rarely front and center. In today’s organic-first age, however, it needs to be. To drive down CAC, accelerate conversions, and drive revenue in the coming years, CMOs need to shift from being organic-shy marketers to become organic-first CMOs.
This session will shed light on the role of mobile marketing across the brand funnel - from innovative branding experiences that establish lasting impressions to proven performance marketing strategies across multiple mobile touchpoints that guarantee incremental Return On Ad Spends (ROAS). We'll also share our top client success stories and how we helped them reach their marketing goals.
Making Creative Asset Management a Competitive Advantage
Seamless campaign activation and management of creative assets is more important than ever as ad spend increases and the world recovers from 2020. Learn about essential best practices for marketers, their agencies and regional partners worldwide, that give brands a competitive advantage in today’s complex media landscape.
AIvolution of marketing & its astounding effects on user experience
Chalking the revolutionary transformation of AI and how Pyxis One is helping marketers to function seamlessly & deliver exceptional user experiences at scale.
Sundowner Party: Gala Cocktails, Networking & Dinner
Day 3
24 September 2021
7:00AM - 9:00AM
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Breakfast &
Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies.
9:30AM - 10:30AM
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Breakout
#SkillSharing Workshops
A unique opportunity to discover skills and interests beyond business to grow in our careers and as human beings. Each of the themes below will have a Super Enthusiast and a group of Enthusiasts, to discuss what matters to them most in an informal environment.
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#Skill Sharing Session: Personal Branding Workshop with Aashish Chopra
While we are all adept at building our Brands, Self - Branding is what we will focus on in this interactive session
Solving for a cookie-less world As marketers ready themselves for a cookie-less world, we discuss the efficacy of alternates like First Party Data and Contextual targeting that they can explore, the strategies that have worked for them, balancing the consumer sentiment with laws and regulations, and above all the silver lining on how these measures have helped them detect and diminish ad fraud in their campaigns.
From Blueprints to Proven Strategies: The D2C Shift and eCommerce models driving business
We plan to discuss how brands who have quickly pivoted or accelerated their D2C and eCommerce efforts during the pandemic and lockdowns have won consumer confidence and business. What were some of the challenges they faced, the opportunities they utilized and the overall business outlook moving forward.
Moderated By: Lavin Punjabi, President & CEO,
Affinity
Hailed as one of the most rewarding parts of the summit, business one on one involves exclusive meetings designed to float topline objectives and explore synergies.
A meet and greet, 'speed-dating' style, where the business conversation starts at iMedia. Both Brands and Service Providers can use this time to identify their best business opportunities to pursue over the next two days.
6:30PM - 7:00PM
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Networking Break
7:00PM - 7:30PM
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Keynote Panel : Authentic Action - How Marketing with Purpose Drives Business
Doing good is good business and social purpose drives sales, and authenticity is the number one attribute that leads to building Brand Trust. In a world that is scattered and shattered in more ways than one, how are brands taking up the mantle of social good to create Win-Win strategies, while marketing with Purpose.
Founder CherryPeachPlum, former marketing director PepsiCo Indian Foods
CherryPeachPlum
8:30PM - 10:30PM
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Cocktails & Conversations - A Garden Rendezvous
If the One Minute Matchup didn't do it, the Shindig surely will. Catch up with your peers and business associates on this Day 1 rendevous over interesting cocktails followed by dinner.
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