Day 2
6 September 2022
We all know that regulatory change is coming. However, with a shifting landscape it’s often challenging for Brands to plot a safe course forward.
In this session, Sarla Fernando - Head of Regulatory & Advocacy at ADMA, takes to the stage to explain just what Marketers need to keep in mind when to navigating these privacy law developments and changes.
ADMA
Next&Co
In this session John Stuckey, Managing Director of Intouch Digital discusses the challenges of immediate sales vs brand building as it relates to the future of mobile marketing.
Mobile Digital
YourFilm
Tea and coffee is served!
Matthew Pezzimenti the lead strategist and founder of Conversion Kings will present 5 case studies on how brands can get more engagement and sales online at each stage of your website's sales funnel.
This session will show strategies and tactics to; reduce bounce rate, increase users adding to cart, start the checkout process, reduce cart abandonment and increase repeat purchases.
Conversion Kings
The hallmark brand of Ego Pharmaceuticals, QV Skincare is no stranger to the power of seamless content experiences that attract loyal customers and nurture new leads. Driven by diminishing website engagement and sweeping industry changes across Google search, QV needed to consolidate their data. With Siteimprove, Australia’s leading skincare brand was able to provide a stellar customer experience, propped up by a deep understanding of customer needs. This data-forward approach to customer experience certainly paid off: QV’s use of more relevant content increased intent to purchase by 12% and grew their core website vitals performance by 23% — which has meant deeper channel engagement and a happier QV.
Insights Exchange
Overdose
SimilarWeb
Data cleanrooms have taken off in the UK, Europe and the US to finally make good on these opportunities. But what are data cleanrooms? What different types are there? What do they actually do? In this session, Rick will explain all of these things and why data cleanrooms will be the hot topic that you need to know about for 2023.
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InfoSum
Cookies are on their way out. The media industry is on the cusp of going through one of its biggest changes to date, forcing us to rethink the status quo. But, with change comes undeniable opportunity. The truth is over 50% of the internet is now browsing in cookieless environments. How you currently plan, activate, and, importantly, measure advertising campaigns is likely to change after cookies go away.
Join Quantcast CEO, Konrad Feldman, as he gives an up-to-date analysis of the current situation on cookie deprecation. Konrad will explore what cookie deprecation means for the future of advertising, and actionable insights on what you can be doing now to get ahead of the inevitable cookie collapse, in 2024 or beyond.
Quantcast
Shoppers are back and they have plenty to say. The return of The Voice of the Consumer has created a different and radically transparent commerce environment - a New Connected Bazaar. And with social adding fluid integration and even more potential to the physical/digital retail experience, the opportunity for brands to grow has never been greater.
A universal human truth is driving this: People respond best to people. Peer to peer, from one human to another. t’s a transformation not limited to digital but enabled by it - extending seamlessly into physical retail and coordinating both to supercharge commerce and growth.
Join Bazaarvoice to explore how you can let the market do the talking
Bazaarvoice
Get ready for some serious Go Kart Racing fun, brought to you by Brightcove. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!
The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).
The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.
Reserve your spot quickly and have the chance to take the ‘Winners Podium’.
Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.
Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.
Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself. Brought to you by dotdigital.
Join your hosts, Incubeta for a nine hold Ambrose competition at The Palms. Rivalling some of the best golf courses in Australia, the course has a total length of 5904 metres off the championship tees, and has numerous water features and hazards. Tee placements have been designed to suit a variety of playing conditions and a diverse range of players.
Nestled within century old Cabbage Palms, The Palms Golf Course is a return to the traditions of the game, with distinctive holes, deep greenside bunkers and boldly contoured greens requiring creative shot making.
Dress Regulations: https://www.sanctuarycovegolf.com.au/cms/golf/dress-regulations/
Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters. Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.
You will take part in a 3-hour paint and sip experience located on level 2 of Skypoint, allowing you to brush up on your artistic skills.
Artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas. Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!
You will have the opportunity to engage in discussion, take part in a creative and fun activity, as well as enjoy a selection of wine and nibbles to fuel your creative minds.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Join us for the Poolside Reception!
Day 1
5 September 2022
Delegates arrive at the hotel to register and check in ahead of the afternoon formalities. Hotel check in guarantee from 3pm.
Recent years have been a catalyst for rising consumer expectations of being able to research and buy in the channels of their choosing. In response, many brands have transformed their commerce models to drive growth and deliver a more audience-first customer experience (CX).
In order to create effective D2C experiences, brands must leverage the power of their audiences and deepen those connections.
Brightcove, the trusted streaming technology company will share how platforms and brands across the globe are creating live and on-demand content to deliver a value-exchange with audiences - from attraction and engagement, through to conversion, education and loyalty.
Brightcove
Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.
Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.
Join Ryf Quail and the iMedia team for a warm welcome.
iMedia
Media.Monks
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
In this opening keynote, Alison Tilling, Chief Strategy Officer of global brand and customer experience agency VMLY&R, will aim to answer that very question.
Marketing has always been driven by technology and a love of change, but now more than ever, we need to combine that with an understanding of humanity, behaviour and culture to develop a great future for our industry.
Full of insights, ideas and a bit of AI in action, Ali will explore how brands can avoid irrelevance and instead be part of writing a better future.
Welcome Dinner | Brought to you by TikToK
Join us for our first dinner of the Summit in the Ballroom.
VMLY&R
Day 3
7 September 2022
Ogilvy UK
In what promises to be an interesting and lively discussion, three well known and well-respected experts from across marketing discuss what is important to marketing today, and what’s just hype.
Use the iMedia conference app to pose your question to the panellists.
A crowd favorite, brand-led round tables see leading Australian retailers moderate discussions of discovery and collaboration around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points and share success stories.
Tea and coffee is served!
After this session, you’ll be able to:
Adapt your search strategy for industry changes in 2022 and beyond.
Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
Find the “quick wins” of proven SEO tactics to apply first and outshine the competition
Online Marketing Gurus
Ai is not what you think it is, it’s actually what you need, but it’s not years away, it is here already!
Ambit
In simple terms, the global pandemic has created two business realities: Forks and Accelerations. Some things will never be the same and will take on new directions, while other technologies and social shifts which were bubbling under the surface have been accelerated. These represent economic opportunities for those with the wisdom to see them, and the courage to act on them. This revolution is 20 years young and a crisis is a terrible thing to waste, and we’ve got a rare chance to change everything while people’s minds are wided open.
Are you brave enough?
Steve Sammartino
