Agenda | iMedia Brand Summit AU

Day 2

Day 1

Day 3

Day 2

6 September 2022

6:30AM - 8:25AM

Breakfast | Brought to you by HCL

Day 2 begins with breakfast and barista coffee!

8:25AM - 8:30AM

MC Opening Remarks

Yvonne Adele

Event Host and Official MC
iMedia

8:30AM - 9:05AM

Opening independent keynote | Navigating a constantly changing Privacy and Data regulatory landscape

We all know that regulatory change is coming. However, with a shifting landscape it’s often challenging for Brands to plot a safe course forward.

In this session, Sarla Fernando - Head of Regulatory & Advocacy at ADMA, takes to the stage to explain just what Marketers need to keep in mind when to navigating these privacy law developments and changes.

Sarla Fernando

Director of Regulatory & Advocacy
ADMA

9:05AM - 9:40AM

Keynote | Customer acquisition strategy for a changing digital landscape

With an ever-changing digital landscape, it is important to stay up to date with digital strategies and tactics. In this session learn from Nick Grinberg, Head of Strategy at Next&Co , on how to approach Customer Acquisition and Digital Marketing Strategy in 2023 and beyond.

Nick Grinberg

Head Of Strategy
Next&Co

9:40AM - 10:05AM

Keynote | Is the role of marketers to create clicks or memories?

In this session John Stuckey, Managing Director of Intouch Digital discusses the challenges of immediate sales vs brand building as it relates to the future of mobile marketing.

John Stuckey

Managing Director
Mobile Digital

10:05AM - 10:15AM

Quickfire | The role of video in the path to purchase

Video plays an increasingly important role in the consumer’s path to purchase, but are brands maximising the opportunity this presents? Are you leaving money on the table by not including video at each of the key stages along their journey?

Caroline McCarten

Executive Director
YourFilm

10:15AM - 10:45AM

Morning Tea | Brought to you by HCL

Tea and coffee is served!

10:45AM - 11:10AM

Breakout

Breakout Session | Top 5 conversion strategies that increase website sales and profit

Matthew Pezzimenti the lead strategist and founder of Conversion Kings will present 5 case studies on how brands can get more engagement and sales online at each stage of your website's sales funnel.

This session will show strategies and tactics to; reduce bounce rate, increase users adding to cart, start the checkout process, reduce cart abandonment and increase repeat purchases.

Matthew Pezzimenti

Director, Founder
Conversion Kings

Breakout Session | 8 months to 8 days: Accelerating QV Skincare’s speed to market with Siteimprove

The hallmark brand of Ego Pharmaceuticals, QV Skincare is no stranger to the power of seamless content experiences that attract loyal customers and nurture new leads. Driven by diminishing website engagement and sweeping industry changes across Google search, QV needed to consolidate their data. With Siteimprove, Australia’s leading skincare brand was able to provide a stellar customer experience, propped up by a deep understanding of customer needs. This data-forward approach to customer experience certainly paid off: QV’s use of more relevant content increased intent to purchase by 12% and grew their core website vitals performance by 23% — which has meant deeper channel engagement and a happier QV.

Gabriel Ponzanelli

GM, Asia Pacific & Japan
Acquia

Glenn Watson

Global Digital Capabilities & Analytics Manager
Ego Pharmaceuticals (QV Skincare)

Breakout Session | Australia 2030 - How brands and advertisers can prepare for the demographic disruption that lies ahead

Even before the pandemic, Australia was already experiencing unprecedented social change – from a population not replacing itself, the 'silver tsunami', moving away from the 'nuclear family' to the increasing ethnic diversity across Sydney and Melbourne. In this session, Insights Exchange and Pureprofile share key findings from a February 2022 nationwide survey of 1500 Australians. The insights obtained from this research will enable you to reframe your marketing communications strategies to navigate and stay relevant for the new Australia.

Nichola Quail

Founder and CEO
Insights Exchange

11:15AM - 11:40AM

Breakout

Breakout Session | B2B Marketing Q&A: How Signet Creates B2B Cut-Through with D2C Strategies

Award-winning packaging retailer Signet is not in the sexiest of industries, but their marketing campaigns and content put many household brand names to shame. From producing a mini-series following Australia's best air-guitarists on their quest to win the World Championships in Finland, to partnering with Boxer Skye Nicholson on her Olympic journey, Signet aren't afraid to step out of their lane. Hear Shane Newman, Commercial Director at Overdose., in conversation with Matt Henry, GM Marketing & Strategy at Signet discuss how content drives automation and conversion, and why branded content is still so important for B2B marketing.

Shane Newman

Commercial Director
Overdose

Breakout Session | From Analysis To Achievement: How To Make Your Digital Strategy Stand Out

Competition for online customers is only becoming more fierce, and optimising your digital & acquisition strategy is now more vital than ever. Digital market intelligence can keep you ahead of your competition, reveal insights into industry trends and provide a deeper understanding of your audience behaviours, allowing you to sharpen your approach with your online market. In this session,  Similarweb’s Emmanuel Heymann will guide you through the key tips and strategies to better engage with Australia's new digital consumers.

Emmanuel Heymann

Area Vice President for Australia, New Zealand & Southeast Asia
SimilarWeb

Breakout Session | Data cleanrooms are cool, but what's a data cleanroom?

First-party data collaboration has long been promoted as the solution to so many challenges the marketing industry faces from measurement to cookie deprecation. However, the reality has often been more complicated than that. With concerns around data fragmentation, privacy and legislation, infosec compliance and trust, and limitations on scale and speed, simply "enabling your first party data" has been complicated and often, underwhelming.

Data cleanrooms have taken off in the UK, Europe and the US to finally make good on these opportunities. But what are data cleanrooms? What different types are there? What do they actually do? In this session, Rick will explain all of these things and why data cleanrooms will be the hot topic that you need to know about for 2023.

Richard Knott

GM, ANZ
InfoSum

11:45AM - 12:10PM

Keynote | The Cookie Crumbles…Now What?

Cookies are on their way out. The media industry is on the cusp of going through one of its biggest changes to date, forcing us to rethink the status quo. But, with change comes undeniable opportunity. The truth is over 50% of the internet is now browsing in cookieless environments. How you currently plan, activate, and, importantly, measure advertising campaigns is likely to change after cookies go away.

Join Quantcast CEO, Konrad Feldman, as he gives an up-to-date analysis of the current situation on cookie deprecation. Konrad will explore what cookie deprecation means for the future of advertising, and actionable insights on what you can be doing now to get ahead of the inevitable cookie collapse, in 2024 or beyond.

Konrad Feldman

Co-Founder & CEO
Quantcast

12:10PM - 12:45PM

Keynote | Let the market do the talking

Shoppers are back and they have plenty to say. The return of The Voice of the Consumer has created a different and radically transparent commerce environment - a New Connected Bazaar. And with social adding fluid integration and even more potential to the physical/digital retail experience, the opportunity for brands to grow has never been greater.
A universal human truth is driving this: People respond best to people. Peer to peer, from one human to another. t’s a transformation not limited to digital but enabled by it - extending seamlessly into physical retail and coordinating both to supercharge commerce and growth.

Join Bazaarvoice to explore how you can let the market do the talking

Anthony Marino

Strategic Sales Team Lead
Bazaarvoice

12:45PM - 5:00PM

Activity

Go Karting | Brought to you by mParticle

Get ready for some serious Go Kart Racing fun, brought to you by Brightcove. Time to bring out your competitive side with the only 3 Level Indoor Go Karting Centre on the Gold Coast!

The fun doesn’t stop there with the tracks outdoor section great for getting the knees in the breeze (Weather permitting of course).

The track itself is 475m long and can be run rain hail or shine which makes it perfect for a Gold Coast wet weather activity! The Go Karts can reach up to speeds of 70 km/h.

Reserve your spot quickly and have the chance to take the ‘Winners Podium’.

Dress Regulations: Closed in flat shoes. No flowing clothes such as loose jackets, dresses, and scarfs.

Mixology Masterclass | Brought to you by Dotdigital

Mixology Masterclass will take you on a cocktail journey like no other where you will learn how to make top-quality cocktails from your very own cocktail Guru! You will conquer some popular cocktails and the basic principles of mixology.

Working in a team you will then embark on your own journey of discovery when you will all have to work together to create your own signature cocktail using the techniques and secrets previously learned. Your creativity is key and no doubt after a few samples of the very best, you will have plenty of ideas to share and you may even surprise yourself. Brought to you by dotdigital.

Golf | Brought to you by Incubeta

Join your hosts, Incubeta for a nine hold Ambrose competition at The Palms. Rivalling some of the best golf courses in Australia, the course has a total length of 5904 metres off the championship tees, and has numerous water features and hazards. Tee placements have been designed to suit a variety of playing conditions and a diverse range of players.

Nestled within century old Cabbage Palms, The Palms Golf Course is a return to the traditions of the game, with distinctive holes, deep greenside bunkers and boldly contoured greens requiring creative shot making.

Dress Regulations: https://www.sanctuarycovegolf.com.au/cms/golf/dress-regulations/

Sailing in Paradise | Brought to you by DoubleVerify

Aboard your own private catamaran's, the beautiful Gold Coast Broadwater is your playground. During the afternoon, you will enjoy spectacular views surrounded by crystal clear turquoise waters. Sail the Gold Coast's magnificent waterways from Southport to Sovereign Islands, cruise past sensational superyachts, visit isolated islands and pristine beaches, experience the thrill of sailing in complete comfort, and enjoy a 'raft up' party.

Pinot & Picasso | Brought to you by Ambit

You will take part in a 3-hour paint and sip experience located on level 2 of Skypoint, allowing you to brush up on your artistic skills.

Artists will be on hand to assist you during the painting activity allowing you to take on some of the basic (and some more advanced) techniques of painting on canvas. Pinot and Picasso hosts deliver each session with comprehensive step by step instruction with plenty of room left for your inner-Picasso to run wild. By the end of the night, even the ‘non-creatives’ will be taking home their very own Picasso!

You will have the opportunity to engage in discussion, take part in a creative and fun activity, as well as enjoy a selection of wine and nibbles to fuel your creative minds.

5:00PM - 6:30PM

Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings.

6:30PM - 9:30PM

Poolside Reception| Brought to you by MOOD

Join us for the Poolside Reception!

Day 1

5 September 2022

9:00AM - 12:00PM

Delegate Registration

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities. Hotel check in guarantee from 3pm.

12:15PM - 1:45PM

Brands-Only Lunch | Creating Effective D2C Experiences

Recent years have been a catalyst for rising consumer expectations of being able to research and buy in the channels of their choosing. In response, many brands have transformed their commerce models to drive growth and deliver a more audience-first customer experience (CX).
In order to create effective D2C experiences, brands must leverage the power of their audiences and deepen those connections.

Brightcove, the trusted streaming technology company will share how platforms and brands across the globe are creating live and on-demand content to deliver a value-exchange with audiences - from attraction and engagement, through to conversion, education and loyalty.

Greg Armshaw

Senior Director for Strategy, APAC
Brightcove

12:30PM - 2:00PM

Networkers's briefing lunch

Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.

1:50PM - 2:00PM

Brands Check-in

Brands make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.

2:00PM - 2:15PM

Networkers Check-in

Networkers make their way to the Ballroom to check-in and find their tables for Business Connect with first meeting starting at 3.00pm sharp.

2:15PM - 2:30PM

Welcome & Opening Remarks

Join Ryf Quail and the iMedia team for a warm welcome.

Ryf Quail

Managing Director, ANZ & SEA
iMedia

2:30PM - 3:00PM

Keynote | Future Confident

Modern marketing isn’t easy. And it’s not getting any easier. As we gain more ways to leverage data, tech, content and media, the decisions marketers now face are becoming exponentially complex. In this presentation, Media.Monks Head of Strategy, Mitch Incoll, provides much-needed clarity. His insights will help you make decisions with greater confidence, showing you a smarter and simpler way to navigate the road ahead.

Mitch Incoll

Head of Strategy AUNZ
Media.Monks

3:00PM - 5:15PM

Business Connect | Brought to you by Media.Monks

Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to float topline objectives and explore synergies. Delegates are required to request and confirm these meetings prior to the summit.

5:15PM - 6:45PM

Free Time

Delegates can use this time to refresh, check-in with work and explore the surroundings.

6:45PM - 7:00PM

Pre Dinner Drinks

Network and mingle with delegates of the event ahead of the official welcome dinner.

7:00PM - 10:00PM

Opening Independent Keynote | Can brands write the future, or will the future write brands off

In this opening keynote, Alison Tilling, Chief Strategy Officer of global brand and customer experience agency VMLY&R, will aim to answer that very question.

Marketing has always been driven by technology and a love of change, but now more than ever, we need to combine that with an understanding of humanity, behaviour and culture to develop a great future for our industry.

Full of insights, ideas and a bit of AI in action, Ali will explore how brands can avoid irrelevance and instead be part of writing a better future.

Welcome Dinner | Brought to you by TikToK

Join us for our first dinner of the Summit in the Ballroom.

Alison Tilling

Chief Strategy Officer
VMLY&R

Day 3

7 September 2022

6:30AM - 8:50AM

Breakfast | Brought to you by HCL

Day 3 begins with breakfast and barista coffee!

8:50AM - 9:00AM

MC Opening Remarks

Yvonne Adele

Event Host and Official MC
iMedia

9:00AM - 9:35AM

International Keynote | I'm sorry but we really should have warned you...

Rory Sutherland the Vice chairman of Ogilvy UK and an expert on consumer behaviour, trends and the influence of the internet discusses Bees, Tights and why there is an urgent need to rethink digital.

Rory Sutherland

Vice Chairman
Ogilvy UK

9:35AM - 10:10AM

Keynote | Truth lies and Marketing

In what promises to be an interesting and lively discussion, three well known and well-respected experts from across marketing discuss what is important to marketing today, and what’s just hype.

Use the iMedia conference app to pose your question to the panellists.

Aaron Michie

Head Of Marketing Operations
Foxtel

Adam Good

Executive Director Marketing Technology
WPP

Nicole McInnes

Managing Director
Digital Wellness

10:10AM - 10:40AM

Brand Led Round Tables | Brought to you by Connected

A crowd favorite, brand-led round tables see leading Australian retailers moderate discussions of discovery and collaboration around their table's assigned topic. This session is a great opportunity to compare notes on mutual pain points and share success stories.

10:40AM - 11:10AM

Morning Tea | Brought to you by HCL

Tea and coffee is served!

11:10AM - 11:35AM

Breakout

Breakout Session | The SEO & Content Game-Changers to Grow Your Rankings

Wondering how to set up your business for success in the coming year? It all starts with leveraging the overlooked, seriously-profitable strategies in SEO. Based on insights from 1000+ winning campaigns, this session will cover the implementation of impactful SEO tactics that help further brand awareness, consumer engagement and outshine the competition.

After this session, you’ll be able to:
Adapt your search strategy for industry changes in 2022 and beyond.
Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
Find the “quick wins” of proven SEO tactics to apply first and outshine the competition

Safwan Chowdhury

Chief Growth Officer
Online Marketing Gurus

Breakout Session | I'm sorry, you don't know Artificial Intelligence - Ramifications for marketing

Ai is not what you think it is, it’s actually what you need, but it’s not years away, it is here already!

Tim Warren

CEO and Co-Founder
Ambit

11:35AM - 12:10PM

Closing Independent Keynote | What the Fork?

In simple terms, the global pandemic has created two business realities: Forks and Accelerations. Some things will never be the same and will take on new directions, while other technologies and social shifts which were bubbling under the surface have been accelerated. These represent economic opportunities for those with the wisdom to see them, and the courage to act on them. This revolution is 20 years young and a crisis is a terrible thing to waste, and we’ve got a rare chance to change everything while people’s minds are wided open.

Are you brave enough?