Head of Marketing and CX for PAK’nSAVE at Foodstuffs NZ, I have more than 20 years marketing experience in the retail industry. My focus is on driving customer driven initiatives and delivering/marketing operational change to further enhance or change a customer’s habits, perceptions or beliefs. The voice of the customer is now louder than ever and I love the opportunity this provides marketers to drive the business narrative in a hugely competitive retail environment.