Kathryn Mitchell


General Manager Trade Marketing
TVNZ

Wife, mother, passionate foodie and generally keen on fun. Allegedly wise to the ways of Marketing, Media and Research. I love rosé, but let’s be fair, it needs to be French. I am also relatively well known for having a strong bullshit detector and happy to call it out if needed.

I am driven by finding balance between the art and science of our industry and to consistently learn what motivates people.

Prior to joining TVNZ, I have worked with leading global and local brands including Air New Zealand, American Express, Yellow and Sky City in senior marketing, strategic and research roles.