Gai is the CEO of IAB Australia which is the peak advocacy, research & standards industry body representing digital media and advertising. Gai has worked in the media industry for 30 years and in the digital ad industry since portals were cool, pop-ups were rampant and an unnamed TV exec told her that internet advertising would never be worth more than $100m. Prior to running the IAB Gai held senior roles at Fairfax, Nielsen, ninemsn & Gateway Research.