Throughout his career in retail and industry Daniel has held numerous roles involved in the strategy, implementation, and execution of the product content capture teams and processes. He has seen the pain that poor product content causes for businesses and their bottom line, but also how a well-run process can make a significant improvement to sales and business efficiency. Recognizing that digital product content is now a critical business requirement, Daniel founded SKUvantage in 2012, to help solve this problem for all businesses.