Jason is the Associate Director of Business Development at The Trade Desk. Jason leads the New Zealand team with a primary focus on educating brands on how they can drive better outcomes with programmatic advertising on the open internet. Jason works closely with brands and media agencies to enhance marketing effectiveness, ensuring they optimise their spend to achieve desired business outcomes through their marketing strategies. With extensive experience in advertising across New Zealand and Australia, Jason is well versed in various functions and businesses across the entire advertising ecosystem. He has a strong passion for data-driven advertising and the opportunities it presents to marketers in an ever-evolving digital landscape.