Alex Lawson

After 20+ years in the media agency and publisher worlds, Alex finally made the move to client side in 2020 and hasn’t looked back. One of the founders of Market Media, The Warehouse Group’s Retail Media Network, he now heads up Strategy & Media for that division. Passionate about strategy, planning and effective use of advertising in his professional life and the art of low ‘n slow barbecue in his private life, grab him during the conference to chat about effectiveness, attribution, best practice media planning in retail or just to chew the fat about brisket, ribs or other delectable smoked meats!