The future of TV trading journey is well underway. So, what’s the end game? How will we get there? And, most importantly, what does it mean for agencies and advertisers? By the end of this lunch with Matt Bartlett & John Fiddian from TVNZ you will have the answer to all these questions.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Welcome Dinner
The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
AI & the Metaverse: incredible yet risky!
How does brand marketing add commercial value? It’s easy to see the effects of performance marketing and other short-term promotional activities. But demonstrating the financial impact of brand marketing has always been much more difficult. In his latest book ‘Future Demand’, marketing effectiveness expert James Hurman presents a simple mental model for understanding the role of brand building – and communicating it to non-marketing stakeholders. In this presentation James will explore what’s most effective when driving quick spikes in sales, and compare to what’s most effective in driving sustained long-term growth for brands.
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We are closing in on the end of a year where AI has taken the world by storm. In particular, the promise of GenAI is enormous and has the potential to solve a number of challenges faced by marketers. But which ones, in which order, and when, will be the key to understanding this next generation of marketing.
Join Reuben Halper, Head of Video & Display at Google, as he leads you on an intrepid journey through time – from our current state of consumption complexity, to the exciting capabilities AI is enabling tomorrow, and a glimpse into what’s possible in an AI-driven future – all in the name of creating your own unfair advantage.
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Modern media doesn’t have the time for superficiality. For safe. For comfortable. Because it’s never been worth your time to pursue bland, boring, or already been done.
Shelly Davies has been described as the popping candy of the corporate training world: Sweet, exhilarating, and effervescent. In a bite me kind of way! She’s known internationally for her unconventional and irresistible work in the field of plain language and clear communications.
Part rockstar, part wordsmith, 100% badass, Shelly teaches us how to break all the rules and give ourselves the permission to live our wildest dreams.
Trust us, this won’t be your average keynote.
