Day 1
11 September 2024
Moderated Networking Session
Engage in a dynamic meet-and-greet- Speed-dating Business Style, to initiate meaningful business discussions right here at iMedia. Break the ice with potential partners to strategize on what's next for your business.
Sip, Share and Connect with fellow attendees over freshly brewed coffee
Gain expert insights into the future of commerce, including technological breakthroughs and evolving consumer expectations. This keynote is essential for business leaders, entrepreneurs, and industry enthusiasts looking to stay ahead in the ever-changing world of commerce. We will cover key trends such as digital transformation, omni-channel strategies, and the rise of sustainable and ethical practices. Learn about emerging payment technologies, personalized customer experiences, and the impact of globalization.
Ipsos Research
PhonePe Ads is proud to host this event, bringing together industry experts to share their insights and strategies.
Discover how brands are leveraging deals to drive sales, build customer loyalty, and achieve their business objectives. Learn about the best practices, pitfalls to avoid, and the data-driven insights that fuel their success.
Day 3
13 September 2024
You can also use this time to catch up on meetings that might have been missed in the previous days.
A thought-provoking segment on the power of community in modern marketing. Discover why fostering a sense of belonging and connection is vital for building a successful brand today.
We’ll explore strategies for creating vibrant communities around your brand, leveraging social platforms, and engaging authentically with your audience. Learn how to turn customers into loyal advocates through powerful storytelling, crowd-sourced content and post-sales engagement strategies. This session is crucial for marketers and brand builders aiming to tap into the emotional aspect of consumer behaviour and transform community engagement into a marketing goldmine.
We’ll dive into practical use cases for both online and offline retail, from personalized shopping experiences and automated customer service to inventory management and dynamic pricing. Learn how AI-driven insights can optimize marketing campaigns, enhance in-store interactions, and streamline operations. This session is essential for retail professionals seeking to harness the power of Generative AI to innovate, improve efficiency, and drive growth in the ever-evolving retail environment.
Fireside Ventures
o Where is my D2C business headed? What happens after the success of my online only venture, tell me next steps
o Defining Retail Incrementality & How to Properly Measure it
o Growth Hacking For eCommerce: What to Try, What to Avoid
o Entry & Scale up Strategy for small brands
Dive into expert strategies for thriving on marketplace platforms. Learn from real-world successes and cautionary tales, understanding both effective practices and common pitfalls. Discover why a marketplace presence is crucial for brands, and explore the potential drawbacks of such partnerships to navigate this landscape with confidence.
Moderated By: Vaibhav Mehta, Head of Acquisitions (Growth), KAPIVA
Moderated By: Erum Zahera , Marketing Lead, Coca Cola,
Moderated By: Gautam Thadani, Associate Director – Commerce Media, SAsia, PubMatic
Moderated By: Neha Malhotra, Director - New Business & Digital Strategy, ConvergenSEE Asia
Moderated By: Dr. Ranjit Nair, CEO, Germinait Solutions
.png)
Stay updated on the latest tech and solutions while you network with friends, both old and new.
Day 2
12 September 2024
You can also use this time to catch up on meetings that might have been missed in the previous days.
D2C brands arrived with an insurgent mindset, drawing heavily on performance marketing, experiential storytelling, and brand purpose. For a while, we saw legacy brands losing consumers to this new -age insurgent mindset. It's become important for brands to adapt and remain relevant to this evolving consumer, and yet they must also keep their history and values top of mind to avoid being labeled inauthentic or alienating existing customers. to keep pace with consumer behavior.
Shuvadip shares how ITC has been bridging the gap between loyalists and new age consumers, working with GenZ/Alpha, building their own D2C platform and the challenges and successes thereon.
ITC Limited
One of the oldest devices in our homes is undergoing a transformation. As TVs become smarter & more connected, Indians are finding new ways to consume their favorite content. This is opening up new opportunities for brands to create more meaningful experiences for their audience. Discover more such insights about the CTV landscape in India and learn more about deterministic metrics that can help change the way we CTV.
Samsung Ads
Explore best practices for synchronizing online and offline efforts, leveraging data analytics for personalized engagement, and using technology to enhance in-store interactions. Discover practical steps and innovative approaches to bridge the gap between digital and physical marketing, ensuring consistency and maximizing impact. This session is vital for marketers and business leaders seeking to master the art of omnichannel marketing and drive holistic customer engagement.
Sip, Share and Connect with fellow attendees over freshly brewed coffee
ReBid
In the highly competitive digital landscape, maximizing search visibility is key to driving growth, increasing traffic, and reducing customer acquisition costs (CAC). We’ll explore how the synergy between SEO, PPC, and content can help brands dominate search results, enhance marketing effectiveness, and optimize budget allocation.
AdLift
.jpg)
How building the experience outside of the digital only realm is showing promise in terms of customer interest and revenues.
- In-Store Intelligence
- In-Store Retail Media
- In-Store shelf optimization
- Redefining the Role of Brick and-Mortar in a Digital-First Era
- Success Stories In Experiential Retail: From Gamification To Shoppable Videos
Blackberrys
As brands evolve to meet consumer expectations, quick commerce (QC) has emerged as a major growth category. In this session, we explore the opportunities and challenges QC growth presents for brands and examine current trends. We'll also discuss the anticipated challenges in QC and how brands can adapt to this new phase of commerce in the coming years.
.png)
We'll discuss the unique preferences and values of these digital-native consumers, including authenticity, sustainability, and social impact. Learn strategies for aligning product offerings, branding, and marketing with Gen Z's expectations. Discover how to leverage social media, influencer partnerships, and data-driven insights to resonate with this influential demographic. This session is crucial for D2C entrepreneurs aiming to build strong, lasting relationships with the next generation of consumers.
EY Parthenon
Sip, Share and Connect with fellow attendees over freshly brewed coffee
Light up the beach in white—let the sun, sand, and fun shine at our sundowner party! As the sun dips below the horizon, join us for a captivating Sunset Glow dinner and cocktails. The vibrant beach colors and glowing lights will transform the venue into a tropical paradise. Enjoy upbeat tunes, delightful cocktails, and lively entertainment.
PS: Don’t forget your beach-friendly footwear! 🌅🌴🎉