Agenda | Online Retail Summit India 2024

Day 1

Day 3

Day 2

Day 1

11 September 2024

12:00PM - 4:00PM

WELCOME & REGISTRATION

Delegates arrive at the hotel to register and check in ahead of the afternoon formalities.

4:00PM - 4:15PM

BRANDS/ RETAILERS ONLY BUSINESS CONNECT CHECK-IN

Brands proceed to the main ballroom for the most popular, one-minute matchup session.

4:15PM - 4:30PM

NETWORKERS BUSINESS CONNECT CHECK-IN

Networkers proceed to the main ballroom for the most popular, one-minute matchup session.

4:30PM - 6:00PM

IMEDIA SIGNATURE NETWORKING EVENT - THE ONE-MINUTE MATCH UP

Moderated Networking Session

Engage in a dynamic meet-and-greet- Speed-dating Business Style, to initiate meaningful business discussions right here at iMedia. Break the ice with potential partners to strategize on what's next for your business.

6:00PM - 6:30PM

BUSINESS BREWS

Sip, Share and Connect with fellow attendees over freshly brewed coffee

6:30PM - 6:45PM

WELCOME REMARKS

A brief glimpse into what to expect over the next 3 days.

Shiney Eapen

Head of Content
iMedia Brand Summit

Samriddh Dasgupta

Chief Business Officer
Arata

6:50PM - 7:20PM

KEYNOTE - THE STATE OF COMMERCE: KEY TRENDS AND FUTURE PREDICTIONS

Gain expert insights into the future of commerce, including technological breakthroughs and evolving consumer expectations. This keynote is essential for business leaders, entrepreneurs, and industry enthusiasts looking to stay ahead in the ever-changing world of commerce. We will cover key trends such as digital transformation, omni-channel strategies, and the rise of sustainable and ethical practices. Learn about emerging payment technologies, personalized customer experiences, and the impact of globalization.

Vivek Gupta

Managing Director
Ipsos Research

7:20PM - 7:40PM

LEVERAGING DEALS TO DRIVE BUSINESS GROWTH

Join us for an exclusive fireside chat as we delve into the world of deals and their transformative impact on business growth.
PhonePe Ads is proud to host this event, bringing together industry experts to share their insights and strategies.
Discover how brands are leveraging deals to drive sales, build customer loyalty, and achieve their business objectives. Learn about the best practices, pitfalls to avoid, and the data-driven insights that fuel their success.

Abhishek Thakur

Head of Strategy
PhonePe Ads

ABR Bhardwaj

Vice President Growth
Mamaearth

Arun Kanojia

VP- Marketing
Subway

8:30PM - 10:00PM

WELCOME DINNER & COCKTAILS

Get ready for an evening of business networking amidst the vibrant Goa vibe that will make this event unforgettable.

Day 3

13 September 2024

7:00AM - 9:30AM

NETWORKING BREAKFAST

Rise, Shine & Network. Fueling connections over morning bites and coffee.
You can also use this time to catch up on meetings that might have been missed in the previous days.

10:00AM - 10:30AM

WHY COMMUNITY IS THE NEW MARKETING GOLDMINE – USING STORYTELLING & DATA FOR CRAFTING BETTER LOYALTY AND RETENTION STRATEGIES

A thought-provoking segment on the power of community in modern marketing. Discover why fostering a sense of belonging and connection is vital for building a successful brand today.

We’ll explore strategies for creating vibrant communities around your brand, leveraging social platforms, and engaging authentically with your audience. Learn how to turn customers into loyal advocates through powerful storytelling, crowd-sourced content and post-sales engagement strategies. This session is crucial for marketers and brand builders aiming to tap into the emotional aspect of consumer behaviour and transform community engagement into a marketing goldmine.

Chinmay Palekar

VP Marketing
Firstcry

Jigar Rathod

Digital Activation Head
Adidas

Megha Manchanda

SVP & Head of Marketing (Consumer Bank)
DBS Bank India

Apoorva Maheshwari

Head of Marketing
Bestseller

Sanjeev Dhiman

COO
Valueleaf

10:35AM - 10:50AM

REVOLUTIONIZING RETAIL: PRACTICAL USE CASES FOR GENERATIVE AI IN ONLINE & OFFLINE RETAIL.

We’ll dive into practical use cases for both online and offline retail, from personalized shopping experiences and automated customer service to inventory management and dynamic pricing. Learn how AI-driven insights can optimize marketing campaigns, enhance in-store interactions, and streamline operations. This session is essential for retail professionals seeking to harness the power of Generative AI to innovate, improve efficiency, and drive growth in the ever-evolving retail environment.

Ankita Balotia

Vice President
Fireside Ventures

10:50AM - 11:20AM

THE FUTURE OF D2C FIRST BRANDS IN AN OMNICHANNEL WORLD

o Where is my D2C business headed? What happens after the success of my online only venture, tell me next steps

o Defining Retail Incrementality & How to Properly Measure it

o Growth Hacking For eCommerce: What to Try, What to Avoid

o Entry & Scale up Strategy for small brands

ABR Bhardwaj

Vice President Growth
Mamaearth

Dr. Ashish Bajaj

Chief Marketing Officer
Narayana Health

Mayur Pathak

Omnichannel Head
Kushal's Fashion Jewellery

Bhavay Pruthi

Head of eCommerce
Libas

Surender S. Rajpurohit

Founder
TURMS

11:30AM - 12:00PM

MARKETPLACE STRATEGIES - PRO TIPS

Dive into expert strategies for thriving on marketplace platforms. Learn from real-world successes and cautionary tales, understanding both effective practices and common pitfalls. Discover why a marketplace presence is crucial for brands, and explore the potential drawbacks of such partnerships to navigate this landscape with confidence.

Manu Kumar

Head of Marketing
Hero Electric

Nikita Agarwal

Chief Business Officer
Suta

Ankit Tanna

GM - eCommerce
Hamleys

Divesh Tolani

AVP, Marketing
Blinkit

Amit Sharma

Director - Sales & Ops, APAC & EMEA
Fossil

12:00PM - 12:15PM

BUSINESS BREWS

12:15PM - 1:15PM

Breakout

ROUND TABLE DISCUSSION - TIPS AND TRICKS FOR COMBATTING RISING CUSTOMER ACQUISITION COST

Moderated By: Vaibhav Mehta, Head of Acquisitions (Growth), KAPIVA

ROUND TABLE DISCUSSION - ELEVATING YOUR INFLUENCER MARKETING GAME - STRATEGIES & TECH THAT HAVE WORKED

Moderated By: Erum Zahera , Marketing Lead, Coca Cola,

ROUND TABLE DISCUSSION - RETAIL MEDIA – NEW AGE STRATEGY & OPPORTUNITIES FOR BRANDS

Moderated By: Gautam Thadani, Associate Director – Commerce Media, SAsia, PubMatic

ROUND TABLE DISCUSSION - CUSTOMER JOURNEY MAPPING: MEASURING PERFORMANCE OF KEY SEGMENTS

Moderated By: Neha Malhotra, Director - New Business & Digital Strategy, ConvergenSEE Asia

ROUND TABLE DISCUSSION - • DEMYSTIFYING PREDICTIVE DATA MODELING: MOVING FROM SIMPLE SEGMENTATION TO PREDICTIVE APPROACHES TO YOUR DATA

Moderated By: Dr. Ranjit Nair, CEO, Germinait Solutions

1:30PM - 2:30PM

NETWORKING LUNCH

Stay updated on the latest tech and solutions while you network with friends, both old and new.

Day 2

12 September 2024

7:00AM - 9:00AM

NETWORKING BREAKFAST

Rise, Shine & Network. Fueling connections over morning bites and coffee.
You can also use this time to catch up on meetings that might have been missed in the previous days.

9:00AM - 9:10AM

WELCOME REMARKS

Welcome again, along with a detailed itinerary for the day.

Shiney Eapen

Head of Content
iMedia Brand Summit

Samriddh Dasgupta

Chief Business Officer
Arata

9:15AM - 9:45AM

KEYNOTE: ADDRESSING THE INSURGENT MINDSET – HOW LEGACY BRANDS ARE WINNING OVER THE NEW-AGE CONSUMER

D2C brands arrived with an insurgent mindset, drawing heavily on performance marketing, experiential storytelling, and brand purpose. For a while, we saw legacy brands losing consumers to this new -age insurgent mindset. It's become important for brands to adapt and remain relevant to this evolving consumer, and yet they must also keep their history and values top of mind to avoid being labeled inauthentic or alienating existing customers. to keep pace with consumer behavior.

Shuvadip shares how ITC has been bridging the gap between loyalists and new age consumers, working with GenZ/Alpha, building their own D2C platform and the challenges and successes thereon.

Shuvadip Banerjee

Chief Digital Marketing Officer
ITC Limited

9:50AM - 10:00AM

CHANGE THE WAY YOU CTV

One of the oldest devices in our homes is undergoing a transformation. As TVs become smarter & more connected, Indians are finding new ways to consume their favorite content. This is opening up new opportunities for brands to create more meaningful experiences for their audience. Discover more such insights about the CTV landscape in India and learn more about deterministic metrics that can help change the way we CTV.

Vikram Chande

General Manager & Sales Lead - India
Samsung Ads

10:00AM - 10:10AM

THE FUTURE OF AFFILIATE & PARTNER MARKETING

Neha Kulwal

Managing Director, APAC & India
Mitgo

Vijay Tiwari

Business Head
JioCoupons

10:15AM - 10:45AM

EMBRACING OMNICHANNEL STRATEGIES: BUT HOW EXACTLY DO YOU BRIDGE DIGITAL AND PHYSICAL MARKETING?

Explore best practices for synchronizing online and offline efforts, leveraging data analytics for personalized engagement, and using technology to enhance in-store interactions. Discover practical steps and innovative approaches to bridge the gap between digital and physical marketing, ensuring consistency and maximizing impact. This session is vital for marketers and business leaders seeking to master the art of omnichannel marketing and drive holistic customer engagement.

Mudit Bhandari

Head – Digital Marketing
Birla Opus

Krithika Sriram

Chief Growth Officer.
Plix

Manish Guptaa

Chief Digital & Technology Officer
YUM! Brands

Akash Deep Batra

Chief Marketing Officer, HP Inc India, Sri Lanka and Bangladesh
HP

10:45AM - 11:10AM

BUSINESS BREWS

Sip, Share and Connect with fellow attendees over freshly brewed coffee

11:15AM - 11:25AM

MAXIMIZING ADVERTISING OUTCOMES WITH PLATFORM + PEOPLE + AI: SUCCESS STORIES FROM REBID CLIENTS

Rajiv Dhingra

Founder & CEO
ReBid

11:25AM - 11:35AM

MAXIMIZING ROI IN RETAIL: THE POWER OF SEO AND PAID MEDIA INTEGRATION

In the highly competitive digital landscape, maximizing search visibility is key to driving growth, increasing traffic, and reducing customer acquisition costs (CAC). We’ll explore how the synergy between SEO, PPC, and content can help brands dominate search results, enhance marketing effectiveness, and optimize budget allocation.

Rishabh Mahendru

VP, Client Success & Growth
AdLift

11:35AM - 11:45AM

CUTTING THROUGH THE NOISE & REACHING PREMIUM SPORTS FANS

Yannick Colaco

Co-Founder
FanCode

11:50AM - 12:05PM

EXPERIENTIAL STORES - AR, VR, MORTAR

How building the experience outside of the digital only realm is showing promise in terms of customer interest and revenues.

In-Store Intelligence
In-Store Retail Media
In-Store shelf optimization
Redefining the Role of Brick and-Mortar in a Digital-First Era
Success Stories In Experiential Retail: From Gamification To Shoppable Videos

Paritosh Bindra

Vice President Ecommerce
Blackberrys

12:15PM - 1:15PM

BUSINESS ONE TO ONE

1:15PM - 2:00PM

NETWORKING LUNCH

Stay updated on the latest tech and solutions while share a meal with friends old and new.

2:15PM - 2:45PM

SUPERCHARGING QUICK COMMERCE - NAVIGATING QC GROWTH, AND WHAT IT MEANS FOR BRANDS

As brands evolve to meet consumer expectations, quick commerce (QC) has emerged as a major growth category. In this session, we explore the opportunities and challenges QC growth presents for brands and examine current trends. We'll also discuss the anticipated challenges in QC and how brands can adapt to this new phase of commerce in the coming years.

Abhishek Shetty

Marketing Lead
Swiggy Instamart

Jash Shah

Founder & CEO
Get-A-Way

Rithish Kumar

Co-Founder
Pee Safe

Shantanu Chauhan

Director - Marketing
Noise

2:50PM - 3:20PM

IMPRESSING GENZ/SIMILAR BEHAVIORS - HOW MILLENIAL D2C FOUNDERS NEED TO ALIGN PRODUCTS WITH D2C CONSUMERS

We'll discuss the unique preferences and values of these digital-native consumers, including authenticity, sustainability, and social impact. Learn strategies for aligning product offerings, branding, and marketing with Gen Z's expectations. Discover how to leverage social media, influencer partnerships, and data-driven insights to resonate with this influential demographic. This session is crucial for D2C entrepreneurs aiming to build strong, lasting relationships with the next generation of consumers.

Abhishek Bhasin

Director, Brand & App Marketing
Makemytrip

Arun Kanojia

VP- Marketing
Subway

Akash Deep Batra

Chief Marketing Officer, HP Inc India, Sri Lanka and Bangladesh
HP

Alok Paul

Founder
Berrylush

3:25PM - 3:55PM

KEYNOTE - CONVERGENCE OF NEW MEDIA & DATA TO SUPERCHARGE THE GROWTH STORY

Raghav Anand

Partner & Sector leader for Media and Entertainment
EY Parthenon

3:55PM - 4:15PM

BUSINESS BREWS

Sip, Share and Connect with fellow attendees over freshly brewed coffee

4:15PM - 5:30PM

Activity

PERFUME MAKING EXPERIENCE

Create the fragrance that defines you.

GIANT VOLLEYBALL

A colossal, 10-foot volleyball that turns any game into a thrilling, larger-than-life experience.

6:30PM - 10:30PM

BEACH SUNDOWNER AT ZEEBOP

Light up the beach in white—let the sun, sand, and fun shine at our sundowner party! As the sun dips below the horizon, join us for a captivating Sunset Glow dinner and cocktails. The vibrant beach colors and glowing lights will transform the venue into a tropical paradise. Enjoy upbeat tunes, delightful cocktails, and lively entertainment.
PS: Don’t forget your beach-friendly footwear! 🌅🌴🎉

Day 1

Day 3

Day 2