Ally Butler

Ally studied a Bachelor of Design majoring in Fashion and Marketing at Massey University in Wellington. After traveling, Ally started her career working as an eCommerce coordinator for Icebreaker. From there, she moved onto an email marketing position and found her passion with digital marketing and all the opportunities and capabilities of what was possible within that space.

Now, she works for Briscoe Group (Briscoes, Rebel Sport and Living & Giving) as Head of Digital Channels. Having an email marketing background allows her to really drive the channel and focus on opportunities.

Ally very much believes that Digital Marketing should be a data driven approach, looking at data to make decisions and testing and learning as a part of normal operations.