Ryf has started digital media agencies and successfully sold them, run local branches of global media agencies, headed digital marketing and CRM for Deloitte across Asia Pacific and most recently founded his own global ventures group – The Avalon Group. Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.