2023 Online Retail Summit: Pure Play Advisory Board



Danielle Kay


Founder & Designer
dk active

Danielle is the founder and designer of activewear label dk active and sleep and loungewear brand Reverie the Label.

With a background in Interior and Industrial design, Danielle finally landed in the fashion space where she found her true calling.  

Danielle has a passion for making women feel empowered in their bodies and brings an inclusive energy to both of her labels. With both brands design focus being on chic and comfortable clothing made to fit the wearer of all shapes and sizes.

Sustainability is at the core of all her design processes, along with a drive to keep her garment making local at her clothing manufacturing facility based in Brisbane.