Samantha Cheung

Performance and result-driven eCommerce professional with extensive experience in leading lifestyle, luxury and apparel industry.  eCommerce roll-out and digital transformation for MNC with multi-brands.  I have enjoyed working with a diverse range of brands: Davidoff cigars, Fiskars, Royal Copenhagen, Wedgwood, Waterford, iittala, Gieves & Hawkes, Cerruti 1881 and Kent & Curwen to name a few.

15+ years of experience in the industry.  eCommerce and digital savvy. Fascinated by the fast changing and continuous evolution of the industry.  Passionate about enhancing customer experience and driving OMNI-channel business growth.  Specializing in brand site design, management, business processes and end-to-end solutions with leading edge technologies.

I excel in strategy planning, execution, website development, business transformation, and cross-functional team coordination.  Excellent in fostering collaboration, building teams for business needs.  My creative intuition complements strong commercial acumen, enabling me to overcome challenges and inspire innovations.  

Outside of the work life.  I enjoy the simplicities of life – from leisurely walks and capturing scenic beauty, to deep passion for cooking and baking.  With an adventurous spirit and an appreciation for the culinary arts, it fosters passion for the love of exploration, nature, and the connections forged around the table.  

Exploring new places allows me to embark on a life filled with adventures and discoveries.  From strolling through serene forests or exploring bustling city streets, I love to use walking for discovery and immerse myself in the beauty of nature. 

Food is not only for taste buds’ satisfaction, but also brings in joy and connection to those around and create meaningful memories through the power of food.  I find joy in preparing meals from scratch, infusing it with creativity and fun. Love trying exotic dishes to experimenting with diverse flavors.