Alex Lawson

With over a decade of experience leading marketing teams across retail, fashion, and FMCG sectors in the APAC region, Alex brings a blend of strategic insight and practical expertise to her role as Director of Growth at Balance. Since joining Balance in 2017, Alex has been instrumental in driving growth for clients across diverse industries, including Retail, B2B, Education, Corporate, and Government sectors. 
In her current role, Alex is dedicated to bringing integrated commerce strategies to life. Her ability to forge and maintain strong client relationships, combined with her deep understanding of market trends enables her to create highly targeted digital commerce strategies that resonate with key audiences and drive substantial business outcomes. Alex's leadership is characterised by her commitment to excellence and her dedication to fostering client growth through innovative and impactful strategy. 
Alex’s extensive background, innovative approach, and client-centric mindset continue to drive growth and excellence for Balance's clients. Beyond her role, Alex is a passionate fundraiser for the Movember Foundation, leading the Balance Movember movement for the past seven years.