Diane Frick

Diane Frick is a seasoned communications and customer focused professional with over 20 years of experience in the marketing and digital space. Her expertise extends to customer experience (CX) and digital product development, making her a well-rounded leader in the industry. Currently, she holds the position of Head of CX and Digital at Workwear Group, a prominent business within the Wesfarmers Industrial division
At Workwear Group, Diane is spearheading a significant business transformation by undertaking the redesign and rebuild of the B2B e-commerce platform. Her visionary leadership and in-depth knowledge of CX are pivotal in shaping the company's digital presence and overall customer journey. Through her strategic approach, Diane is ensuring that the Workwear Group remains competitive in the evolving digital landscape.
Diane's forward-thinking mindset, and ability to adapt to new technologies and market trends are coupled with a passion for delivering exceptional customer experiences and focus on digital innovation to deliver strong commercial outcomes and value for the business and its customers.