Tricia Fallows
Senior Merchant Success Lead
Shopify
Tricia's journey in commerce began at an early age, growing up in a family of retailers. With over 16 years of experience in the eCommerce and media industries, she has developed a deep understanding of the retail landscape.
Tricia is dedicated to empowering retailers on Shopify, guiding them to diversify their channel strategies and maximise the platform's robust ecosystem for sustainable growth. Her expertise in media, particularly in retention and acquisition, combined with her passion for retail, equips her with a unique perspective on the challenges merchants face today.
It’s the work that Tricia and her team does to support Australia’s largest, fastest growing, and most innovative brands that keeps her passion for commerce and entrepreneurship alive.
