The future of Australian B2B eCommerce is ours to build together. While we’ve been laying foundations in recent years, our industry is still in its infancy. This means one thing: immense opportunity.

This year’s theme for the B2B eCommerce Summit is filled with action, energy, and possibility. We know our destination; now it’s time to ignite our potential and achieve explosive growth. The conference caters to all eCommerce practitioners, regardless of their maturity level.

We’ll start by revisiting the essentials: crucial principles, technologies, and practices needed to future-proof your B2B operations. We'll contextualise these fundamentals within the current economic climate, exploring how to enhance efficiency in daily processes and forge better partnerships for mutually beneficial ecosystems.

The main focus is implementation. We’ll offer practical guidance and foster discussions on activating strategies within your organisation for maximum impact. Expect vibrant discussions on technology’s value, leveraging data to drive growth, manufacturer to distributor collaboration, CX strategy and exploring AI’s imminent role.

A key focus throughout will be customer adoption in B2B commerce. As companies introduce new technology solutions and ways of engaging with customers, driving adoption becomes crucial. We’ll explore strategies and success stories on fostering adoption both internally and externally, providing insights into best practices for maximising technology investments. Additionally, we’ll highlight the importance of change management and leadership strategies. The summit will highlight how strong leadership can guide organisations through transitions, ensuring teams are motivated and aligned to embrace change. Learn how to develop leadership strategies that inspire innovation and drive sustained success..

Join us to explore these themes and more, working together to build the future of B2B eCommerce.