Dr Nicole Hartnett

Nicole’s research expertise focuses on advertising and media with a particular interest in how to design sales effective advertising content. Her research spans advertising measurement, advertising management and decision making, distinctive brand assets, brand performance metrics and consumer behaviour.

She has worked extensively with the Institute’s sponsors around the world, including managing brand health trackers, and delivering strategic insights to several large consumer packaged goods companies. Nicole holds the role of Associate Editor of the Journal of Advertising Research.