Matty Sirois

Matty is an experienced digital marketer with over a decade of work in brand development, lead generation, and revenue growth. He has a proven track record of driving results through data and content driven marketing strategies, using SEO, SEM, CRO, paid advertising, and campaign management tools.

Matty is currently the Senior Marketing Strategist for Pendula, a next-gen customer engagment solution. He overseas the marketing strategy, from concept to execution, while working closing with the product, customer and sales teams. His cores focues are around brand awareness, lead generation and customer value.

Previously the Head of Marketing at Atomic.io, a dynamic kiwi-based SaaS provider focused on in-app customer engagement, Matty spearheaded the company's expansion into Australia, setting new standards in the industry on how to communicate with customers in the next digital chapter. He was also responsible for creating a scalable framework for the marketing team to follow and assisting in sales and customer needs. Before that, he was the Growth Marketing Manager at CompliSpace, an end-to-end risk and compliance solution, where he helped to build their Australian presence and expansion into the global market, naming them one of AFR's Most Innovative Company two years in a row.