Prof. Rachel Kennedy

Professor Kennedy is one of the Directors of the Ehrenberg-Bass Institute for Marketing Science, the home of evidence-based marketing.  Rachel has been recognised as one of “Advertising’s Big Thinkers” by the Advertising Association (UK) and ranks globally in the top 0.01% of advertising / media researchers.  She is a keynote speaker on the global stage (e.g. Cannes Lions and ARF events) and regularly advises the world’s biggest brands on evidence-based growth and practice.  Rachel has been involved in many varied  research projects as well as training thousands of marketers and senior leaders around the world on what marketing science can teach us, and what it means for growth.  As an active researcher, Rachel focuses on producing knowledge to help grow brands. Her research can be found in the Journal of Advertising Research, Journal of Advertising, and Journal of Business Research, among other journals.