Steve Sinha

Steve’s route into marketing effectiveness and data leadership has come via a long and successful career in media and communications, culminating in his role as an MD at OMD. OMD was the first Australian media agency to build MMM Modelling into our service to ensure a firm lens on the highest order of marketing effectiveness. Steve then championed these issues at an industry level as COO and acting CEO at ADMA. Working with a global leader in MMM Modelling and data Analytics, Analytic Edge, has enabled Steve to focus on helping a fast-growing range of brands and media agencies in Australia to better understand marketing effectiveness and rapidly predict future sales.