2025 Theme

The role of marketing leader has never been more critical—or more dynamic.

From the rise of autonomous AI to evolving consumer expectations, marketing leaders today are at the forefront of navigating an unprecedented pace of change. AI offers remarkable opportunities for efficiency, personalisation, and insight, but it also brings challenges.

How can marketing leaders harness its power without compromising authenticity, trust, and the human connection that drives brand loyalty? What ethical considerations must be addressed to ensure their brands remain aligned with values of trust, transparency, and purpose?

Simultaneously, global trends and economic conditions have heightened consumer uncertainty. Trustworthy brands are in high demand, yet loyalty is fleeting—especially in a world where AI increasingly influences purchasing decisions.

In this ever-changing landscape, marketing leaders are no longer just custodians of brand strategy. They must be adaptable visionaries, capable of pivoting quickly to address emerging risks, seize new opportunities, and drive meaningful value for their brands and customers.

This year’s iMedia Future of Marketing Summit explores what it takes to thrive as a marketing leader in today’s world. Attendees will gain fresh perspectives, actionable strategies, and practical tools to lead with resilience and agility.

Key topics include:

• What marketing leaders need to know about autonomous AI’s capabilities, risks, and applications.
• How to address challenges like hyper-personalisation, over-automation, shifting customer loyalty, ethical complexities, and global instability.
• Identifying opportunities to build resilient brands that inspire trust and engage customers in a data-driven, fast-paced world.

Join us to uncover the insights, strategies, and resources you need to lead confidently through change. Learn how today’s marketing leaders are balancing innovation with authenticity, empowering their teams, and positioning their organisations for sustained success in a time where adaptability is essential.