iMedia is getting ready to tackle the biggest marketing challenges of 2025. 

Through fireside chats with industry leaders, expert keynotes, and interactive roundtable discussions, we’ll uncover the key challenges and opportunities shaping the Australian marketing landscape. Guided by insights from our Advisory Board members, we’ve crafted a program that highlights the critical forces driving change—from AI-powered engagement to strategic execution, innovation, and long-term growth. Throughout the summit, we’ll explore how brands can navigate these shifts, stay ahead of emerging trends, and build meaningful connections with their audiences. 

AI-Driven Personalisation & Customer Behaviours
AI’s role in personalising customer experiences has evolved beyond the basics, enabling businesses to deliver tailored content and messages at scale. As brands leverage AI for workflow automation and deeper customer insights, the challenge lies in ensuring that these innovations enhance relationships rather than feel intrusive. Discover how AI can help foster genuine connections while maintaining a personalised touch.

Omnichannel Strategy & Cross-Platform Engagement
With consumers interacting across an ever-expanding array of digital platforms, marketers must adopt seamless omnichannel strategies that provide consistent, relevant experiences. This complex challenge requires careful orchestration of brand messaging and customer touchpoints. Gain insights into mastering cross-channel optimisation to engage consumers wherever they are.

Social Commerce & Influencer Marketing
As shopping increasingly occurs directly within social media platforms, brands must adapt to this new digital landscape. Social commerce presents both opportunities and challenges, and marketers are finding innovative ways to drive sales through influencers, digital storefronts, and brand-driven content. Explore effective strategies for capitalising on social commerce while maintaining authentic customer engagement.

Navigating Data Privacy & Security
Data privacy and security concerns are more pressing than ever as consumers demand greater transparency and control over their personal information. As brands look to optimise their use of customer data, ensuring compliance with regulations and building trust with their audience are top priorities. Understand how to balance data-driven marketing with the need for consumer protection and confidence.

Augmented Reality & Immersive Experiences
Augmented Reality (AR) is unlocking new ways for brands to engage customers through immersive experiences that blend the physical and digital worlds. From virtual try-ons to interactive ads, AR is reshaping how consumers experience products before purchase. Learn how brands are leveraging AR to create memorable, interactive moments that boost engagement and drive sales.

Brand Resilience in Uncertainty
In an environment marked by economic shifts and consumer unpredictability, strengthening brand positioning has become crucial. Brands must stand firm in their values and purpose, responding with agility to changing market dynamics. Learn how brands can navigate uncertainty while staying true to their core and ensuring their messaging resonates even as the world around them shifts.

Sustainable Marketing & ESG Leadership
Sustainability is no longer a buzzword—it’s a crucial factor in shaping consumer perceptions. Brands are expected to align their marketing strategies with environmental, social, and governance (ESG) principles, demonstrating their commitment to sustainability. Uncover ways to authentically integrate these values into your messaging while driving positive business outcomes.

Data-Driven Marketing for Growth
In an age where data is a powerful asset, marketers are harnessing it to optimise campaigns and forecast trends. With sophisticated tools available for tracking customer behaviours and measuring media spend, data-driven marketing is proving invaluable in making informed decisions. Dive into how data analytics can sharpen your competitive edge and drive more effective marketing outcomes.

Join these discussions and more at iMedia Future of Marketing Summit Australia