Future of Marketing Summit 30 - 1 August 2025
Ōtautahi Christchurch | New Zealand
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2025 Agenda

iMedia is ready for an insightful exploration into the world of Marketing. Our event features engaging keynotes, interactive panels and fireside chats led by industry experts. Discover valuable insights and actionable strategies to boost your business success. 

*Please note that session details are subject to change and will be updated regularly.

2025 Theme: Adapting to Change: Resilience in Marketing Leadership

Read more about the theme 

Day 1
Day 2
Day 3

Day 1

30 July 2025

9:30AM - 11:30AM
11:30AM - 1:35PM
12:00PM - 1:35PM
1:35PM - 1:45PM
1:45PM - 2:10PM
2:10PM - 4:45PM
4:45PM - 6:30PM
Free time

Delegates will be able to use this time to refresh, check-in with work and explore the surroundings. 

6:30PM - 7:00PM
7:00PM - 9:30PM
Welcome Dinner

The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere. 

Dinner Keynote - Consumerography: Understanding and Engaging with The Future Customer

In this forward-thinking session, social researcher and trends analyst Sophie Renton will outline the new demographic and generational characteristics defining the modern New Zealand consumer and provide an overview of how emerging social, global, and ever-evolving digital trends are shaping consumer psychology. From this data-based session, attendees will gain practical insights and actionable takeaways on:
  • A demographic snapshot of 21st-century New Zealand and the key emerging customer segments.
  • Today’s customer psychographics: post-linear, post-literate, post-logical.
  • Generational change: how to engage with Baby Boomers while still connecting with Generation Alpha.
  • Effective communication in a global, digital, visual, social, and mobile consumer landscape.
  • Remaining relevant, responding to mega-trends, and preparing for what’s next.
 This session will equip brand, marketing, and digital innovation leaders with the insights needed to understand, reach, and engage the future customer in an increasingly complex and fast-changing marketplace.
Managing Director
McCrindle

Day 2

31 July 2025

7:00AM - 8:25AM
Breakfast
Day 2 begins with breakfast and barista coffee.
8:25AM - 8:30AM
8:30AM - 9:05AM
Leading Through Change: Skills Every Marketing Leader Needs Now
In times of rapid change, leadership isn’t about having all the answers—it’s about asking the right questions. This session focuses on how today’s marketing leaders can cultivate resilience, inspire their teams, and lead with confidence.
9:05AM - 9:30AM
AI Can’t Fake Connection: Keeping Marketing Human in a Tech-Driven World
Sure, AI can write an email or predict your next sale—but can it truly connect? Let’s unpack how to leverage AI’s power without losing the creativity, empathy, and human spark that makes brands unforgettable.
9:30AM - 9:55AM
9:55AM - 10:05AM
10:05AM - 10:35AM
Coffee Break
Tea and coffee is served.
10:35AM - 11:10AM
Marketing Masterminds Roundtables
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you’ll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community’s evolution.
11:10AM - 11:35AM
11:35AM - 11:45AM
Brand Purpose in 2025: More Than Just a Mission Statement
Consumers are done with surface-level promises. Dive into how the most successful brands are redefining purpose—making it actionable, relatable, and central to everything they do.
11:45AM - 12:25PM
Marketing Masterminds Roundtables
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you’ll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community’s evolution.
12:25PM - 12:50PM
Brand Storytelling in the Digital Age: Crafting Narratives That Resonate

People don’t buy products—they buy stories. Learn how to create authentic, emotionally driven narratives that connect with audiences and build lasting brand loyalty.

12:50PM - 1:20PM
1:20PM - 5:00PM
Activity
New Zealand Gin Journey
Hop on the New Zealand Gin Journey at the Gin Gin Venue, where you’ll sip your way through three local gins—each paired with the perfect tonic and garnishes to make those botanicals sing. A Gin Gin expert will walk you through the mystical art of gin-making, revealing secrets behind the distillation process and what makes New Zealand gins truly world-class,
So come for the botanicals, stay for the laughs, and leave with new connections (and maybe a bit of gin-induced wisdom). 
Go Karting
Get ready for the ride of your life at Christchurch’s top go-karting track! With the latest and greatest electric karts packing insane torque and power, you’ll feel your adrenaline hit the red zone as you race around the 260m track. Whether you’re a rookie or a seasoned speedster, this track will challenge even the most skilled drivers. After 14 heart-pounding laps, it’s time to kick back and enjoy some pizza and drinks in the lounge—because you earned it (or at least survived it).
Pinot & Picasso
Ready to unleash your inner Picasso? Join us for a 3-hour paint and sip session at the Chateau on the Park, where you'll get to sip wine, snack on nibbles, and (attempt to) create a masterpiece. Our team of expert artists will walk you through everything from beginner brushstrokes to advanced techniques, but don’t worry—we’ll leave plenty of room for you to go rogue. By the end of the day, even if your “abstract” art looks like a toddler’s masterpiece, you’ll still leave with something you can proudly hang on your fridge.
5:00PM - 6:30PM
Free Time
Delegates can use this time to refresh, check-in with work and explore the surroundings. 
6:30PM - 9:30PM
Celebratory Dinner

Join us for the Celebratory Dinner at The Terraces

Day 3

1 August 2025

7:00AM - 8:45AM
Breakfast
Day 3 begins with breakfast and barista coffee.
8:45AM - 8:50AM
8:50AM - 9:25AM
The AI-Ready Marketing Team: Who You’ll Need and What Comes Next

AI is flipping the script on what it means to be a marketer. This session dives into the future of marketing roles—what skills will lead the charge and how you can build a team that thrives alongside tech.

9:25AM - 9:50AM
Winning Over Gen Z: What’s Changing and What Still Works

Gen Z isn’t just another demographic—they’re reshaping the entire marketing landscape with their values, digital habits, and demand for authenticity. This session explores what truly matters to this generation, from social responsibility and inclusivity to the content formats that capture their attention. Learn how to future-proof your marketing strategies and stay relevant to this powerful consumer group

9:50AM - 10:25AM
Marketing Masterminds Roundtables
Join us for a series of dynamic roundtable discussions where collaboration leads to innovation. In these 30-minute sessions, you’ll connect with industry peers to tackle common challenges, exchange success stories and explore cutting-edge strategies shaping the future of marketing. Forge meaningful connections, explore best practices, and become an integral part of the marketing community’s evolution.
10:25AM - 10:55AM
Coffee Break
Tea and coffee is served.
10:55AM - 11:20AM
Influencer Marketing 2.0: Building Authentic Partnerships for Real Results

Influencer marketing has evolved—are your strategies keeping pace? This session explores how to move beyond sponsored posts and build authentic, long-term partnerships with creators who genuinely align with your brand values. Discover how to drive deeper engagement, boost credibility, and create influencer campaigns that deliver measurable business impact.

11:20AM - 11:30AM
Breaking Down Silos: The Secret to Seamless Omnichannel Marketing
Consumers expect a seamless brand experience—whether they’re browsing online, scrolling through social media, or shopping in-store. This session dives into how to break down internal silos and create an integrated marketing strategy that delivers a consistent, frictionless experience across every channel. Discover how to align your messaging, teams, and technology for a truly customer-centric approach.
11:30AM - 12:05PM
The People Puzzle: Unlocking Personality Insights for Better Leadership and Marketing

What if the key to stronger leadership, better teamwork, and more effective marketing was simply understanding people on a deeper level? This session explores the power of personality insights and how recognising different communication styles can help you connect, lead, and influence more effectively.

You’ll learn how to spot and engage with various personality types—whether it’s the visionary, the detail-driven strategist, the action-oriented doer, or the empathetic listener. Discover how these differences shape decision-making, collaboration, and even customer behaviour. From leading diverse teams to crafting personalised marketing messages, this session will help you turn personality insights into your secret weapon for success.

Because understanding people isn’t just good leadership—it’s smart strategy.

12:05PM - 12:15PM
Closing Remarks & Ultimate Networker Prize
12:10PM - 1:00PM

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