Sandra has over 15 years of experience in media sales and management roles, across Print, Digital, Programmatic and SaaS platforms in London and Sydne.
Sandra joined Vistar Media as part of their Australian launch team in 2019, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.
In 2022 Sandra returned home to New Zealand to lead Vistar's expansion of operations there, providing on-the-ground resources for agencies and suppliers, growing and developing new and existing business, and championing the programmatic DOOH category.
Sandra is passionate about leveraging programmatic DOOH technologies and data-driven strategies to deliver successful campaigns for clients, and driving overall growth of the pDOOH category. Together with Briscoes and Stanley St, she won Gold for Best Use of DOOH in the 2022 IAB New Zealand Digital Advertising Awards. Sandra is also a member of the IAB NZ’s Programmatic DOOH Council.
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