Day 1
28 November 2022
The digital landscape is constantly evolving. Data collection and utilization has had to develop through regulation and changing customer expectations. Digital giants such as Google and Meta have targeting solutions but how can advertisers differentiate their strategies from competitors if everyone is using the same data?
1st party data is the key given its unique opportunity for a brand to leverage its own customer information. But we know that scaling data can be hard, that's why partnerships are crucial to making a brand’s data go further making it work harder for them!
So how can you unlock this unique opportunity with TVNZ? We’ll explore how TVNZ+ 1st party data is important for advertisers and why partnerships can help you reach people beyond your own platforms.
Light lunch is provided for all networkers. Learn how to make the most of your time at iMedia and ensure all meetings are scheduled in for Business Connect.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
The world of digital advertising has been predominantly controlled by a few large tech companies, limiting transparency and competition. However, the internet is a lot bigger than these few destinations. Consumers are increasingly embracing a wide range of digital channels, including premium content such as BVOD, as well as audio, gaming and digital out-of-home. The shifting landscape allows the advertising industry and marketers to move toward a consent-based opt-in environment that is independent, transparent and privacy-centric. During the session, we will showcase how advertisers and marketers have been using the open internet to support their brands while building trust with their consumers.
The Trade Desk
Hailed as one of the most rewarding parts of the summit, business connect involves 10 x 10 minute meetings designed to start relationships and share topline objectives. Delegates are required to request and confirm these meetings prior to the summit.
Delegates can use this time to refresh, check-in with work and explore the surroundings.
Network and mingle with delegates of the event ahead of the official opening remarks and welcome dinner.
Ehrenberg-Bass Institute
The official Welcome Dinner & networking reception held on the first night is the perfect way to build relationships with key conference delegates, speakers, and sponsors in a more relaxed atmosphere.
Day 2
29 November 2022
Barista coffee and breakfast is served.
In this opening keynote, Alison Tilling, Chief Strategy Officer of global brand and customer experience agency VMLY&R, will aim to answer that very question.
Marketing has always been driven by technology and a love of change, but now more than ever, we need to combine that with an understanding of humanity, behaviour and culture to develop a great future for our industry.
Full of insights, ideas and a bit of AI in action, Alison will explore how brands can avoid irrelevance and instead be part of writing a better future.
VMLY&R
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During economic headwinds, experts agree that brands should not stop or slash marketing budgets, but many brands do reduce their spending. Because of that, concerns about ad fraud, brand risks, and non-viewable impressions become much more important to marketers. How can marketers get more out of every dollar they spend while their budgets are being scrutinised?
Delve into a case study showcasing how media quality can drive incremental sales lift and why quality media shouldn't be an afterthought. Media quality is now table-stakes but with economic headwinds on the horizon, it's now time to be investing in quality media, efficiently and effectively.
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Integral Ad Science
Join Scott Bibby (Agency Partner at Meta) for a fireside chat with Professor Byron Sharp on brand building in our digital era.
iMedia invites you to use the Summit app to post your questions for Byron in this session.
Democracy has taken more than a few hits in the last ten years. Why we are at least partly to blame, and what we should be doing as responsible marketers to protect and enhance the society we are part of.
MediaWorks
How to innovate and evolve to enable faster delivery of trusted customer-focussed solutions.
This session will demonstrate how Stuff's core belief to "Follow No One" has influenced the building of an innovative data & insights strategy.
Stuff NZ
Marketing teams often use a range of different platforms as discrete, point solutions. In this session, we will show how you can stitch together data from social, search and market research to suit a range of different use cases across the business.
Ground Control
The next twelve months are shaping up to be some of the most disruptive and transformational for screens in decades. As the sands continue to shift the importance of premium content, that is mass reaching, brand safe and culturally relevant will only increase in importance to brands and marketers!
Join us for a quick expose into the power of the art form that is the music video. Why music videos are more impactful than ever on CTV, and why more than any other content set, music videos continue to have an enduring cultural relevance and appeal to consumers of all ages.
Vevo
Nothing quite beats a real story straight from the heart, Dave will take you on a roller coaster ride of emotions where you will come out the other side understanding the power of determination, perseverance, hard work, and the importance of taking that first step.
Often consulted by the media, and even the Prime Minister, Jacinda Ardern, Dave’s bold and no-nonsense approach has changed thousands of lives in his community and around New Zealand. In 2022, Dave was awarded with the Kiwibank New Zealand Local Hero of the year Award for his incredible work across Aotearoa
Join us for this knock-out final session of iMedia Modern Media Summit New Zealand 2022
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The BBM Program
iMedia
