Theme 2024
Data, Tech & strategic agility in retail marketing today is allowing brands to craft better customer experiences, leading to profitable growth and sustainable bottom-line efficiencies. Tracking of the consumer along an omnichannel journey, identifying sales touchpoints, retention opportunities, and strategies for building loyalty are all integral to the broader retail marketing ecosystem. Data and its use in both offensive and defensive play, is the key to building such marketing channels & tech ecosystems.
At the 2024 iMedia Online Retail Summit we will delve into these cutting-edge technologies, channels, and strategic approaches. Topics of discussion will include unified commerce models, GenAI, storytelling, and AR/VR in retail and eCommerce. The goal is to empower brands on the path to profitability and successful customer experiences.
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