Nikola McCarthy

Nikola McCarthy serves as the Head of Digital at Samsung New Zealand, where she leads a dynamic team of digital and data specialists, bringing a wealth of knowledge and expertise from her 18 years within the industry, which included senior leadership positions at Publicis. There, she was responsible for delivering digital and data marketing strategies for clients across multiple verticals.
 
At Samsung, Nikola’s primary focus is on harnessing the power of data and modern algorithms to unlock new sales potential and drive business success. Her deep understanding of technology disruption and the crucial role of digital and data in transforming consumer-brand interactions fuels her commitment to exploring new growth platforms and reimagining consumer-engagement models. She is dedicated to leveraging insights to improve overall business performance and ensure Samsung remains at the forefront of digital excellence in New Zealand.
 
Nikola is passionate about people leadership and ensuring her team assists in delivering business outcomes using data and analytics. Outside of her work, Nikola finds joy in her role as a mother of two young boys and enjoys spending time gardening.