Brooke Eichhorn is a seasoned e-commerce and marketplace leader. During 12 years at eBay, she held leadership roles spanning retail marketing, fashion, luxury authentication and the C2C marketplace.
Awarded in the Ragtrader Tech 20 and Power 30 lists, she has spoken at SXSW Sydney, Ragtrader LIVE and Afterpay Australian Fashion Week on ways to leverage technology and marketplace models.
Expect insight on how global brands are using behavioural science to drive growth whilst remaining sustainable. How retailers should expect light-lift integrations when experimenting with tech partners. And how retailers should expect personalisation to be more than glorified segmentation with a bit of predictive guesswork.