Eva is a seasoned performance marketing leader with a deep expertise in digital marketing and paid media strategy. With experience across diverse retail verticals - from health and finance to fashion and home - combined with her passion for digital innovation, Eva brings a comprehensive understanding of the digital funnel and the key drivers that contribute to long-term ROI. By leveraging data and insights, she develops ROAS-driven strategies that align with business objectives, focusing on customer acquisition and long-term value. A strong advocate for the power of data in navigating the evolving digital landscape, Eva constantly pushes the boundaries to drive business growth and deliver measurable results.