Sonia Friedrich is a behavioural science strategist and keynote speaker. She brings thought leadership from around the globe and Nobel Prize winning research, to shatter entrenched paradigms of business.
She works with Fortune 500’s to Scale-Ups, Innovators to Businesses-in-Crisis. Trusted clients include The Dow Jones Group, Microsoft, KPMG, Pfizer, AstraZeneca, SunRice, and more.
Sonia was Add To Cart’s Top 5 Podcasts of 2024 due to her insights on how businesses can harness the power of behavioural economics. It turns out we are all irrational, yet predictably so. Sonia will help us understand the brain, the heuristics and biases that make you and your customers irrational.
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