AB Tasty

AB Tasty offers digital teams the power to act on customer journeys.

We are the platform for customer experience optimisation, empowering e-commerce brands with experimentation, personalisation, feature management, product recommendations, and merchandising to streamline the buyer journey. Advanced data collection, industry-leading statistical models, machine learning, and AI handle the heavy lifting, while an intuitive interface ensures ease of use, allowing teams to deploy winning experiences quickly.

AB Tasty's client roster includes leading Australian brands like David Jones, Aesop, Total Tools, and Calvin Klein, as well as over 1,100 other businesses worldwide.