Fleur leads the Industry Affairs portfolio for Australia’s leading retail advocacy body which encompasses policy and advocacy, media representation, marketing communications, research and external relations for this $420 billion sector. Fleur has worked as an executive leader in government, media, and marketing industries and prior to joining the ARA ran the award-winning Launch Group agency which was responsible for government and investor relations, advocacy and media management for many leading Australian brands and public entities.
With a rich background in technology and innovation, she is a former Director of TechSydney, a founding team member of StartupAUS (now Tech Council Australia), a founding director of TEDxSydney and founder and producer of the Nine Network’s Entrepreneurs TV show. Fleur is author of the business book The Business of Being You.
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