Born into a family of passionate business owners instilled a strong determination to grow one of his own. Muliadi began his e-commerce journey in the US, which altogether granted him expansive knowledge in the newly evolving field. In 2003, he established an e-commerce development agency called ICUBE. During his years of growing ICUBE, Muliadi’s expertise in the digital industry was highly sought-after among numerous tech companies in Indonesia. He assumed various strategic
positions in businesses across varying scales to advise on their technological capabilities. After a fateful meeting with SIRCLO’s co-founders in 2019, Muliadi aspired to combine ICUBE’s strengths with Indonesia’s leading e-commerce enabler. In June 2020, the merger of SIRCLO and ICUBE took place, where, today, Muliadi takes on the role of Chief Technology Officer of Enterprise Solutions, providing leadership to SIRCLO’s tech units, particularly for solutions offered to enterprise brands.
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